Authors: Ms. R. Nandhini, Ms. P. Mownica
Abstract: AI is changing e-commerce pretty fast. Online stores are using it to run things better and connect with customers in new ways. It helps with efficiency and making things more competitive in the market. Tools like chatbots help answer questions right away. Predictive analytics figures out what people might buy next. Personalized recommendations pop up based on what you looked at before. Automation takes care of boring tasks. Platforms are picking these up to make processes smoother and fit what customers want. Studies say adopting AI boosts marketing and gets customers more involved. Sales go up too. But there are issues. Costs for setting it up can be high. Privacy with data is a big worry. Not everyone is ready for the tech side. In places like Coimbatore district, things are still catching on with digital changes. It’s a busy area for local business. This study looks at how AI fits into e-commerce there. Businesses integrate it into daily operations. It affects how customers act and how well the business does. Barriers make it hard to do right. Like maybe not enough skills or money. The research mixes numbers with talks from local firms and shoppers. Quantitative data shows patterns. Qualitative stuff adds why things happen. Aims to give real info on pluses and minuses for AI in this spot. I think findings could help add to what we know in books. For small and medium shops in Coimbatore, it might give ideas on digital stuff. Recommendations for using AI to grow steady. Stakeholders might find ways to handle it. Some parts get messy with implementation. Not totally sure on every barrier yet.
DOI: http://doi.org/10.5281/zenodo.20355197
