Authors: Mr. Prabhakaran M, Mr. Karuna Murthi J, Dr. Prabhakaran K
Abstract: In the Ethical commerce has become a defining feature of responsible business practice in the digital era. Technological advancements such as artificial intelligence, big data analytics, e- commerce platforms, and social media have expanded corporate influence while increas-ing ethical accountability. Corporate Social Responsibility (CSR) now encompasses data protection, algorithmic fairness, cybersecurity, sustainability, and transparent governance. This study investigates the relationship between CSR practices and consumer perception in digital commerce. Using a quantitative descriptive research design, the research evaluates how responsible digital behavior influences trust, loyalty, and purchase intention. Findings suggest that transparent data governance and ethical digital strategies significantly enhance stakeholder confidence and long- term sustainability. The study concludes that ethical commerce is both a strategic necessity and a moral obligation in the modern digital econo-my.
DOI: http://doi.org/10.5281/zenodo.20616859
