Authors: Ms. Nandhini. R, Mr Vishnu Kanth K
Abstract: The rapid growth of digital payment systems has transformed the financial landscape in India, driven largely by proactive government initiatives. This study examines the role of government measures in promoting digital payment adoption with special reference to Coimbatore District. Key initiatives such as Digital India, demonetization, Unified Payments Interface (UPI), and incentives for cashless transactions have significantly influenced consumer behaviour and merchant acceptance. The study analyses awareness levels, usage patterns, and challenges faced by users in adopting digital payments. Data collected from respondents indicate that increased accessibility, convenience, and government support have positively impacted digital payment usage. However, issues such as security concerns, lack of digital literacy, and internet connectivity continue to hinder full adoption. The study concludes that while government initiatives have played a crucial role in accelerating the shift towards a cashless economy, continuous efforts in awareness, infrastructure development, and user education are essential for sustained growth.
DOI: http://doi.org/10.5281/zenodo.20355155
