Authors: Assistant Professor Ms.V.Priyanka, Mr. K.Sumesh
Abstract: This study explores the level of awareness about share trading among college students in Coim-batore City. With the growing significance of equity markets in India's financial ecosystem and the increasing accessibility of trading platforms through smartphones, it has become essential to understand the extent to which the younger generation particularly students is informed about and engaged with the stock market. The study investigates key dimensions including awareness levels, sources of information, trading experience, investment behavior, and the factors influenc-ing participation in share markets. Data was collected from 90 college students in Coimbatore City through structured questionnaires and analyzed using percentage analysis and chi-square tests. The findings indicate that while general awareness of share trading exists among students, actual participation remains low due to lack of knowledge, perceived risk, and financial con-straints. The study offers insights and recommendations for promoting financial literacy and responsible investment habits among youth.
