Authors: Assistant Professor Dr Sandeep R.S
Abstract: The incorporation of Artificial Intelligence (AI) into entrepreneurial ventures is a paradigm shift in entrepreneurship and how new ventures are started, developed, and scaled. The aim of this paper is to analyze the role of AI in transforming different aspects of entrepreneurial ventures from recognizing opportunities through to strategy implementation. From a review of recent studies (2021 – 2026) and through quantitative adoption analysis, it has been established that AI is not only an operational tool that is incorporated to help in increasing operational efficiency but is also used to change the way business models operate. The results indicate that the use of G-AI in ventures increases venture viability by 11%, where there is complementary rather than substitution between human expertise and AI.
